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Artwork Tips and Guidelines

Get your art files “print-ready” with these artwork tips and guidelines for your trade show exhibit graphics.

Print Ready Files

  • You’ve done all the preparation, i.e., sized, cropped, designed, etc.
  • We simply process and print your files. File setup fees may apply.
  • Be sure to scale your graphic to size, include crop/trim marks, and provide all “Coated” PMS (Pantone) color references.
  • Include all support files, i.e., images, screen and printer fonts. Convert all fonts to outline or supply printer fonts (MAC FONTS ONLY).
  • Art charges will apply to files we have to get print-ready.

Accepted Software

  • Adobe Illustrator CC (saved as AI, EPS or editable PDF)
  • CorelDraw files converted to AI or EPS.
  • Digital images must be 100 – 120 pixels per inch at the final reproduction size or they will reproduce poorly.
  • Don’t save JPEGS as JPEGS. They will get worse with each generation.
  • Supply images as support files.  Do not embed the images in your artwork.
  • NOT ACCEPTED:  InDesign, Word, and Publisher files.

Digital Logos

  • Provide your logos in “vector” software formats, i.e., AI, EPS or editable PDF.
  • Include Coated PMS (Pantone) color references.  DO NOT CONVERT TO CMYK.
  • TIP – Image files of your logos placed in submitted artwork will not usually work.  They are still image files and will reproduce poorly when they are enlarged for large format printing.


  • Write it down.  Tell us what you want to say.
  • Send it in an e-mail.
  • Send a Word or Pages document.


  • Original RAW camera files with high quality settings get the best results.  The file also needs to be the largest possible file you have.
  • Images from web pages do not work and may be illegal.
  • Stock images are available in traditional and royalty-free licenses on the Internet.  Buy the largest digital file available.  (See “Avoid Ugly Exhibit Graphics“)

Rush Charges

  • Sometimes rush charges cannot be avoided. It depends upon our work load and the status of your artwork.
  • Turnaround times begin from “final proof approval” not when you hand us your artwork.

Image Quality and Resolution

  • Low resolution and poor quality images don’t magically improve when you save them as a larger file.
  • Call us. We have tricks to optimize quality.
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