If It’s Worth A Thousand Words, The Your Image Matters.
- Original photography
- Hand illustrations
- Computer illustrations
- Royalty-free stock images
- Rights managed stock images
Nothing beats an original image. It’s your custom image, exclusive to you and designed to create the impact.
Good, professional photographers and artists are worth the money you pay them. Be clear in your expectations of what you want from them and the scope of the project. Look at their portfolio to see if their skill match you needs.
You also need to be clear about ownership and copyright laws regarding original work. Discuss this up front so there is no misunderstanding of who owns the original work.
There are basically two types of licensing for images, rights managed and royalty-free.
Rights managed licensing is the rental of images that are more exclusive than royalty-free and also have a higher investment. The license is generally limited in use and time frame, and the investment is determined by the use. You are not likely to see your competition using the same image like you might with royalty-free licenses.
If you’re budget is tight, then consider royalty-free licenses for your images. You buy it once and use it all you want for your marketing materials. The upside is the price is right and legal side is simple. The down side is your images may not be available as big as you need them for large format images and you might see the same image on your competitors booth at the same show.
Image Libraries and Resources
If you want to buy these and hand them to us, that’s fine. Talk with us about the resolution we will need for your graphics. Or, let us handle the project for you. We’ll handle the purchase as part of our design services and give you the image file when we’re done.